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Let’s drop ‘e’ and enable commerce via all digital avenues. Bring about a paradigm shift in the definition of channels;engage and enthral - to augment stickiness - by maintaining visibility across all possible customer touchpoints.

Wednesday, 9 November 2016

Will Modi surgical strike on parallel economy lead us towards COD (Card on Delivery)

By On 14:45


9/11 – 2016 is a momentous day in India history – you like it or not, things are not going to be the same again. Some had a tumultuous last night, others had a happy peaceful sleep – but the impact of this night is going to be felt in immediate and long term. Perception of this change as positive or negative, depends on whether you are a Modi Backer, Hater, Leftist / ‘Pseudo Liberal’ or a Fence sitter. Barring the hard core haters, you can’t help but applaud the meticulous planning that has gone into this ‘surgical strike on parallel economy’. Even the ‘Pseudo Liberals’ with their rightful scepticism and tending cynicism, have not entirely written off the reformation potential of such a move.

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