A look at Indian B2C travel eCommerce space from customer perspective
By
Pranab
On
12:43
In
MakeMyTrip Ibibo merger
With travel accounting for around 70% of the overall Indian eCommerce market; the MakeMyTrip and Ibibo merger, will go down history as a very significant event.
The joint entity with a combined ownership over popular digital
assets like MakeMyTrip, GiIbibo, RedBus, is going to turn into an Indian travel
behemoth. With these traditional assets, they have ventured into new space with
·
RightStay – ventured into the AirBnB territory
of Homestay market
·
Ryde – ventured into intercity carpooling
solution.
At this juncture it might be pertinent to take a looks at
the B2C stats, based on the publicly available digital footprint left by the members
of the new entity and their immediate competitors.
