Emotions are what separates a human from the machines. The
field of affective computing is trying to incorporate that key element in the
Artificial Intelligence domain.
While the disruption caused by this phenomenon cuts across
all domains; our focus is on the marketing domain. Following are some of the areas
of disruption, in this space:
o
Real-time assessment of the effectiveness
of advertisements
o
Personalize the ad serving mechanism
based on the real-time reaction of the consumer – this can be done while a user
is on either a virtual medium or in an immersive phygital environment
For the full article refer to:
https://www.linkedin.com/pulse/wearables-emotions-ai-disrupting-marketing-domain-pranab-das
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