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Let’s drop ‘e’ and enable commerce via all digital avenues. Bring about a paradigm shift in the definition of channels;engage and enthral - to augment stickiness - by maintaining visibility across all possible customer touchpoints.

Showing posts with label eCommerce. Show all posts
Showing posts with label eCommerce. Show all posts

Friday, 3 March 2017

Digital (e)Commerce Platform Landscape

By On 13:58
This article tries to empower businesses, with the requisite knowledge, of what is needed to build a modern-day Digital (e)Commerce platform.

The below diagram depicts the typical techno-functional building blocks of a standard B2C \ D2C online Digital (eCommerce) Commerce landscape.This will help:
  •  plan and architect any custom open source solution that you envisage
  • evaluate any package like IBM WCS, SAP Hybris, Oracle ATG, Demandware, Majento etc. These packages will need to be bundled with other products to get sufficient coverage of the overall landscape.


Wednesday, 19 October 2016

A look at Indian B2C travel eCommerce space from customer perspective

By On 12:43

With travel accounting for around 70% of the overall Indian eCommerce market; the MakeMyTrip and Ibibo merger, will go down history as a very significant event.

The joint entity with a combined ownership over popular digital assets like MakeMyTrip, GiIbibo, RedBus, is going to turn into an Indian travel behemoth. With these traditional assets, they have ventured into new space with
·         RightStay – ventured into the AirBnB territory of Homestay market
·         Ryde – ventured into intercity carpooling solution.

At this juncture it might be pertinent to take a looks at the B2C stats, based on the publicly available digital footprint left by the members of the new entity and their immediate competitors.


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